REVEALED: Major national retailer confirmed to be opening inside of busy Northampton shopping centre

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It has been revealed that a major national retailer is set to open at a busy shopping centre in Northampton.

The former New Look store in the Grosvenor Centre has been empty ever since the well-known fashion brand vacated in February 2023.

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One year later, builders moved into the site and started refurbishments works, leading to speculation about what the store could be reopening as.

It has now been confirmed that H&M will be opening aa chain inside the two-storey unit.

H&M is set to open its concept Home Decor store at the former New Look unit in the Grosvenor Centre, according to estate agents.H&M is set to open its concept Home Decor store at the former New Look unit in the Grosvenor Centre, according to estate agents.
H&M is set to open its concept Home Decor store at the former New Look unit in the Grosvenor Centre, according to estate agents.

The estate agents in charge of the building, FMX Urban Property Advisers, posted confirmation of the deal on LinkedIn.

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An FMX Urban Property Advisers spokesman said: “Following a slew of recent lettings – including the signing this week of a new 20,000 sq ft H&M store – we’re celebrating Grosvenor Shopping Northampton this month, as a truly thriving town centre scheme.

"H&M will be joining the centre while Bewitched Coffee are also fitting out their new upsized unit. And there are a number of other exciting deals still in the pipeline that we hope to be able to reveal shortly.”

Mark Mullen, operations manager at Northampton Town Centre Business Improvement District (BID), said: “The addition of an exciting new H&M store is excellent news for Grosvenor Shopping Northampton- with the centre continuing to go from strength to strength.

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“The decision to launch this store here in Northampton is a massive show of confidence in our town from a major national retailer, following on from the significant investment in other units in the centre we have also seen from the likes of Bewiched Coffee and Michael Jones Jeweller.

“We look forward to seeing the new store opening soon and we are confident it will bring thousands of shoppers into the town, boosting footfall and resulting in extra business for other retailers.”

A H&M spokeswoman confirmed the news. She said: “Confirming that H&M is relocating to The Grosvenor Centre and plans to open in Spring 2025.”

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FMX Urban Property Advisers also provided an update on the Microshops concept set to open at the Grosvenor soon.

The estate agents said: "With the arrival of Microshops tabled for later this summer – offering a range of local market traders serving food and goods from inside purpose-built market stalls – Grosvenor Shopping is transforming Northampton into one of the UK’s most exciting regeneration stories.”

"Our client Evolve Estates (owners of Grosvenor Centre) has exciting plans to keep enhancing the scheme, with a small number of retail units and large space opportunities still available for leisure uses and offices.”

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According to the estate agents, the Grosvenor Centre has an annual footfall of between eight and 10 million people.

The whole area around the Grosvenor Centre is set to be transformed in the coming years. The Market Square is currently undergoing a major £12.4 million refurbishment, STACK Leisure Centre has plans to move into the former Market Walk shopping centre, and Abington Street and Fish Street are currently being refurbished as part of a £5million project.

Editor's note: A different version of this story, which appeared earlier, said the new store will be a H&M Home shop. This information was confirmed by Northampton BID in a comment, which was supplied in good faith. H&M have now confirmed, the store will be a normal H&M shop, not a H&M Home store.

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