Ask any child these days what they want to be when they grow up, and you’ll get a good proportion talking about being a YouTuber or an influencer.
It’s easy to dismiss those with huge social media followings as ‘talentless’, but many of them work incredibly hard to build successful brands based around themselves in a saturated market. And some of them earn more in a day than you or I do in a year. The biggest of them all – gaming YouTuber Mr Beast – earned $54m last year and has 155m Youtube subscribers.
Here in Northamptonshire we’ve got our own crop of talented influencers on TikTok, Instagram and Facebook who have enjoyed huge success after managing to break through the noise and become famous in their own right.
Here are some of those who’ve managed to find fame on socials.
9. Lydia Millen
Lydia lives in a luxury house in a village on the Northamptonshire / Oxfordshire border. Her content targets the luxury end of the market and she has a host of deals with top-end brands. She's self-made and started vlogging charity-shop finds while she was at university. She then worked as a beauty therapist in Watford before becoming a full-time influencer. She now has 1.2m Instagram followers. Photo: Lydia Millen / Instagram
10. Ella Grace
Ella, whose real name is Ella Knibb, posts about being a mum of two and dealing with her child's autism in Northampton. She has 70k followers on TikTok and nearly 3m likes on her posts. Photo: Ella Grace
11. Jessica Wetherall-Buckle
Jessica posts about gorgeous crafts, DIY and the joys of motherhood on Instagram. The Northants-based influencer has three children and posts under the name mummy_and_my_three. She has 97k followers on Instagram. Photo: Jessica Wetherall-Buckle
12. Daniel Granger
Perhaps best known for being a Northampton hairdresser, Daniel Granger has amassed 43k followers on his Instagram account. He posts content about battling substance abuse and mental health issues and learning to live a healthier and calmer life. He's now training to take part in a boxing match at The Deco later this year. Photo: Daniel Granger