Ask any child these days what they want to be when they grow up, and you’ll get a good proportion talking about being a YouTuber or an influencer.
It’s easy to dismiss those with huge social media followings as ‘talentless’, but many of them work incredibly hard to build successful brands based around themselves in a saturated market. And some of them earn more in a day than you or I do in a year. The biggest of them all – gaming YouTuber Mr Beast – earned $54m last year and has 155m Youtube subscribers.
Here in Northamptonshire we’ve got our own crop of talented influencers on TikTok, Instagram and Facebook who have enjoyed huge success after managing to break through the noise and become famous in their own right.
Here are some of those who’ve managed to find fame on socials.
Here in Northamptonshire we’ve got our own crop of talented influencers on TikTok, Instagram and Facebook who have enjoyed huge success after managing to break through the noise and become famous in their own right.
5. Tessa Bear AKA Toireasa McGuire
Trained dancer Tessa Bear AKA Toireasa McGuire from Wootton Fields posts relatable content, dancing and singing videos to TikTok. She's just 22 but has amassed 6.1m followers. She attended Sinead Loughnane Academy as a youngster and appeared on our pages several times. Photo: Tessa Bear
Nigel Cleaver, who posts on social media as Ignore At Your Peril, has a unique and fun take on quality menswear, tailoring and shoes. He has 74k Instagram followers and earlier this month, opened a physical shop in The Yard, Wollaston. Photo: Nigel Cleaver
She started off making YouTube videos about her life, and now she's a one-woman social media juggernaut. Louise Pentland, with 3.2m subscribers on her two YouTube channels combined, she posts fabulous, fun, family content as well as plus-size fashion, Disney and Cruise vlogs. She went to Northampton High School and is born and bred in the town. Photo: Louise Pentland / YouTube
We just love Charlotte's body-positive content for mid-size women. The former Wrenn School pupil from Wellingborough started blogging when she was 14 and her popularity soared during lockdown. Now she has 100k Instagram followers, a host of commercial link-ups and her own podcast. Photo: Charlotte Emily Price