Ask any child these days what they want to be when they grow up, and you’ll get a good proportion talking about being a YouTuber or an influencer.
It’s easy to dismiss those with huge social media followings as ‘talentless’, but many of them work incredibly hard to build successful brands based around themselves in a saturated market. And some of them earn more in a day than you or I do in a year. The biggest of them all – gaming YouTuber Mr Beast – earned $54m last year and has 155m Youtube subscribers.
Here in Northamptonshire we’ve got our own crop of talented influencers on TikTok, Instagram and Facebook who have enjoyed huge success after managing to break through the noise and become famous in their own right.
Here are some of those who’ve managed to find fame on socials.
17. Georgia Pontin
Posting under the name Pontasaurus, Georgia Pontin from Kettering found fame when she posted a viral video about her time working at Primark at Rushden Lakes in 2020. Since then, she's gone on to post on a range of topics including shopping hauls and popular get ready with me videos. The former Huxlow Academy student now has 92k followers on TikTok and 3.1m likes on her posts. Photo: Georgia Pontin