Bins to be signposted in new Northampton anti-litter campaign
A new anti-litter campaign is set to launch in Northampton this summer to encourage people to take responsibility for their own rubbish either at home or in the town's parks or streets.
It comes as Abington Park - among others in the town - were left strewn with single-use plastics over the hot weekend prompting kind-hearted volunteers to clean it up themselves.
The campaign by the borough council and environmental services contractor is 'prompting personal responsibility' for leaving mess behind.
Councillor Mike Hallam, cabinet member for the Environment at Northampton Borough Council, said: “We know that the majority of residents dispose of their rubbish in a responsible way.
"However, the actions of a selfish minority ruin everyone’s enjoyment of our streets, parks and open spaces, affects people’s feelings of wellbeing and safety and attracts crime.
“As the lockdown measures are being eased, people need to play their part in shaping the ‘new normal’, leaving behind any old littering habits and taking litter home with them."
The campaign includes two hashtags - #myparkisyourpark and #mystreetisyourstreet - and encourages those binning rubbish to take 'anti-litter selfies'.
He added: “Don’t accept bad behaviour in your area and set a good example by clearing up after yourself, taking litter home if public bins are full and putting your waste and recycling out on the correct days.
“Please get involved on our #myparkisyourpark and #mystreetisyourstreet campaigns and be the change you what to see, keep reporting instances of littering as they occur to raise awareness, change behaviour, reduce clean-up costs and keep our beautiful environment clean.”
The public is encouraged to be the change they want to see and make a difference through simple behaviour changes such as taking their rubbish home with them if bins are full and reporting littering here.