Northamptonshire housebuilder rolls up its sleeves for community clean-up

Staff from David Wilson Homes South Midlands have taken part in a community litter pick at its new development in Towcester, The Watlings, as part of the Barratt Redrow Clean-Up.

DWSM - The volunteers outside the Watlings sales centreplaceholder image
DWSM - The volunteers outside the Watlings sales centre | David Wilson Homes

Team members visited the Stourhead Drive development and swapped their usual roles and routines for litter pickers and gloves, as they helped tidy the local area around The Watlings.

The Barratt Redrow Clean-Up aims to protect local wildlife from the harmful effects of litter and create welcoming and safer spaces for the communities that Barratt and David Wilson Homes build in. 

DWSM - Some of the volunteers clening up The Watlingsplaceholder image
DWSM - Some of the volunteers clening up The Watlings | David Wilson Homes

In 2025, a report by Keep Britain Tidy revealed a stark reality about litter in England, with less than 10% of locations being litter-free. Litter anxiety remains widespread, with over 61% of people believing the country’s litter problem has worsened in recent years. Furthermore, seven in 10 people now notice litter in their local area on a daily basis.

Throughout the day the team collected rubbish and generally helped keep the neighbourhood looking its best, demonstrating an ongoing commitment to creating places people are proud to call home.

Ben Kalus, Managing Director at David Wilson Homes South Midlands, said: “Litter picking activities such as this one at The Watlings are a brilliant initiative that empowers our team members to actively contribute to creating a cleaner, greener, and healthier environment for everyone. 

“I’m proud of every team member who took the time to get involved and support this important cause. Their efforts reflect our ongoing dedication as a company to environmental responsibility.” 

News you can trust since 1931
Follow us
© 2026 Iconic Media Group Ltd. All rights reserved.Cookie SettingsTerms and ConditionsPrivacy notice