Town council turns to Flower Power to put colour back in Northampton's cheeks

Northampton is turning to Flower Power in a bid to give locals a welcome lift.

One of the new town council's first decisions has been to launch Northampton in Bloom 2021 — a project aimed at bringing a myriad of colour to boost the community throughout the summer months.

Mayor, Councillor Rufia Ashraf, said: “Despite all the Covid-19 restrictions, we are delighted we can continue to get outdoors and enjoy the uplifting benefits of the added colour bringing a sense of well-being to our community.

"Northampton in Bloom is a project that the town council are extremely committed to and our aim is to build and grow connections in all our ward in future years.”

Beautiful floral containers including tiered baskets, hanging baskets, lamp post baskets and barrier baskets have already begun appearing around the town and will stay in place until the end of September.

Traditionally, Northampton in Bloom has focused mainly on the town centre.

But Northampton Town Council — established in May as part of the local government shake-up which saw the county and borough council replaced by a new West Northamptonshire unitary authority — is this year supporting the spread of the project into some new areas of the parish boundary.

It is encouraging the community to get involved with photos of the town, their businesses or gardens in bloom by engaging on social media through the #bloominmarvellous handle.