Teddy’s Dog Care, in Newport Pagnell Road, was founded by Michelle Wilson in 2010 after she adopted her pug Teddy – who inspired her to expand her love and care to more dogs across the county.
Teddy’s hosts a number of themed events throughout the year to allow owners to get involved, as they usually drop their pets off and it is the staff who get to have all the fun.
The business prides itself on being a unique commercial doggy daycare, as they offer a home environment. This includes a cosy patio and garden with soft furnishings, a large paddock with adventure playground, and the fact it is cage-free and free roaming.
One of Teddy’s Dog Care’s flagship annual events is Pugchella, which was hosted for the first time in August 2023 and has gone from strength to strength each year from then.
The popular event, which pugs and their owners travel across the country to be part of, takes inspiration from Coachella festival and returned to Teddy’s on Sunday (August 23). This year’s theme was the ‘pug riviera pool party’ and aimed to be the world’s most glamorous pug holiday.
The team transported guests to a five-star all inclusive resort created especially for them, with the vibe of a luxury beach club meets dog festival. They stepped into a tropical paradise, complete with splash pools, sun loungers, VIP cabanas and poolside ‘pug-tails’.
Guests had the chance to soak up the atmosphere of a boutique holiday resort without leaving Northampton and they felt as though they had checked into a pug-friendly paradise.
There were splash pools and water play, luxury sun lounger chill zones, tropical photo sets and holiday-themed props, VIP cabana-style lounging areas, poolside games and resort entertainment, off-lead social play, treat stations and pup refreshments, a shopping village and boutique stalls, food and drink for owners, and prize competitions.
Michelle says Pugchella is more than an event and is an experience. For one magical day, Teddy’s transformed into a dog-friendly holiday destination where furry friends could run, splash, relax and make unforgettable memories.
Take a look at these wholesome pictures from the weekend, when Pugchella returned to Teddy’s Dog Care…

1. The highly popular annual Pugchella event returned to Teddy’s Dog Care
Pugs and their owners travelled across the country to be part of the occasion, which takes inspiration from Coachella festival and returned to Northampton on Sunday (August 23) with a pool party theme. Photo: Louise Smith

2. The highly popular annual Pugchella event returned to Teddy’s Dog Care
Pugs and their owners travelled across the country to be part of the occasion, which takes inspiration from Coachella festival and returned to Northampton on Sunday (August 23) with a pool party theme. Photo: Louise Smith

3. The highly popular annual Pugchella event returned to Teddy’s Dog Care
Pugs and their owners travelled across the country to be part of the occasion, which takes inspiration from Coachella festival and returned to Northampton on Sunday (August 23) with a pool party theme. Photo: Louise Smith

4. The highly popular annual Pugchella event returned to Teddy’s Dog Care
Pugs and their owners travelled across the country to be part of the occasion, which takes inspiration from Coachella festival and returned to Northampton on Sunday (August 23) with a pool party theme. Photo: Louise Smith
