Robbie Williams set to headline 2027 British Grand Prix opening night
Pop icon Robbie Williams has been named as the first headline act for the 2027 British Grand Prix, continuing Silverstone’s push to expand its off-track entertainment lineup.
The former Take That member and 16-time UK number-one album holder will perform on Thursday, July 1, 2027, launching the four-day event on the M&S Mainstage.
Williams, performing on the only day without major track action, is excited to take to the stage in 2027.
“I’ve heard Silverstone gets loud,” Williams said in a statement. “Thursday night on the Mainstage… let’s kick off the British Grand Prix properly.”
Silverstone has increasingly positioned the British Grand Prix as a hybrid event, combining elite motorsport with a blockbuster music festival.
This strategy helped deliver a record attendance of 564,000 fans across the 2026 race weekend, which featured performances from David Guetta, Chase & Status, Richard Ashcroft and James Arthur.
The F1 Sprint format also helped matters, with spectators soaking up more racing action than usual.
Mercedes’ Kimi Antonelli won the Sprint and Ferrari’s Charles Leclerc won the main race, while there were also feature events for the F1 Academy, F2 and F3 categories.
Fans could then wander over to the Mainstage to see a host of driver interviews, live interactive games, pre-acts and then the main music headliners.
Organisers have yet to announce the remaining headliners for Friday, Saturday and Sunday evenings, though additional acts will be confirmed in the coming months.
Thursday evening access-only tickets - giving entry from 5pm - start at £50.
While the artist’s pre-sale registration window has closed, general admission tickets go on sale via Silverstone’s website at 10am on Thursday, September 24.