The 'miracle cleanser' by Iconic London that sold out in 48 hours is back in stock and on sale (aff)

When a beauty product sells out in just 48 hours, it’s safe to say shoppers are paying attention. Now, the much-talked-about ICONIC London Underglow Matcha Melting Cleansing Balm is finally back in stock after its rapid sell-out launch.

Known for its glow-giving make-up heroes, ICONIC London has now turned its attention to skincare, and beauty fans are already calling this latest launch a game changer. ICONIC London Underglow Matcha Melting Cleansing Balm is the cleanser beauty lovers can’t stop talking about.

This isn’t just another cleansing balm. The new Underglow Matcha Melting Cleansing Balm has been designed as a 10-in-1 skincare essential, promising to cleanse, hydrate, brighten, soothe, nourish and prep skin, all while melting away makeup, SPF and daily impurities.

Judging by early reviews, shoppers are impressed. One customer called it a “miracle cleanser”, while another said: “I use a high-end brand usually, and this was far superior.” Another reviewer added: “This is the best cleansing balm. It removed all make-up easily and left skin clean and refreshed. I even used it over the eye area with no irritation.”

Matcha has become one of beauty’s biggest ingredient trends thanks to its antioxidant-rich properties, and this balm puts it front and centre. The formula uses Matcha Green Tea which is intended to help soothe skin, while a blend of ceramides, squalane, shea butter and vitamin E works to support the skin barrier and lock in moisture.

That means while it removes make-up, it also helps leave skin feeling soft, comfortable and nourished rather than stripped or tight. If you want a product that will make your skin look radiant both before your foundation goes on at the beginning of the day and as your foundation comes off at the end of the day, the ICONIC London Underglow Matcha Melting Cleansing Balm could be one to add to basket quickly before it sells out again.

Part of the hype around this cleansing balm comes from the luxurious texture. It starts as a buttery balm, melts into a silky oil as you massage it into dry skin, then turns into a milky cleanser once warm water is added. It’s been created to turn taking make-up off into a self-care ritual.

The packaging has also been created with users in mind, as nothing is more frustrating than accidentally getting too much of a skincare product out of a bottle, jab or tub and feeling like you’ve wasted it. That won’t happen with the Underglow Matcha Melting Cleansing Balm as there’s a built-in grinding mechanism which dispenses the perfect amount each time, helping keep things hygienic and mess-free.

If you’re a busy woman, and so you love multitasking skincare, or you struggle with make-up removal, or want that glowy, fresh-skin finish ICONIC London is known for, this balm sounds like one to try.

With its first lot of UK stock selling out in just two days, the restock may not hang around for long either. If you’ve been curious to see what the fuss is about with the ICONIC London Underglow Matcha Melting Cleansing Balm, now could be the time to buy it before it disappears again - especially because it’s currently discounted.

• Please note that delivery charges may apply.