ICONIC London’s viral cleansing balm is back - and there’s 25% off this May bank holiday weekend (aff)

The brand is offering 25% off certain products - and there’s one deal you’ll want to see before it disappears.

The ICONIC London Underglow Matcha Melting Cleansing Balm, which is the brand’s skincare launch that originally sold out within 48 hours when it first launched earlier this year, is officially back in stock.

Even better yet, for a limited time only, it’s also has 25% off. For a product that’s already gone viral once, this kind of return (with a discount) is exactly what beauty fans have been waiting for.

A sell-out skincare launch that caused instant hype

When ICONIC London launched its Underglow Matcha Melting Cleansing Balm, it didn’t hang around long. The product flew off virtual shelves in just two days, fuelled by demand from fans who already love the brand’s glow-focused make-up line.

Now the brand has branched out into skincare, and it’s bringing that same glow-first philosophy to that too. Early signs show beauty fans are going to love the Underglow Matcha Melting Cleansing Balm just as much.

What makes Underglow Matcha Melting Cleansing Balm different?

The Underglow Matcha Melting Cleansing Balm isn’t just a standard cleanser. It’s designed as a 10-in-1 skincare multi-tasker, created to cleanse while supporting skin health at the same time.

It works to:

• Remove makeup, SPF and daily impurities
• Hydrate and soften skin
• Help soothe and nourish the complexion
• Support a smoother, brighter-looking finish
• Prep skin for makeup application

The formula starts as a rich balm, melts into an oil when massaged onto skin, then transforms into a milky texture when water is added; turning cleansing into a full sensory experience.

One of the biggest draws of the Underglow Matcha Melting Cleansing Balm is its matcha-powered formula, which inspired by K-beauty skincare rituals. Matcha is packed with antioxidants, which means it helps to support skin against environmental stressors while also calming and refreshing the complexion.

It’s combined with a skincare blend that includes:

• Ceramides to help strengthen the skin barrier
• Squalane for softness and hydration
• Shea butter to condition and comfort
• Vitamin E to help nourish and protect

The result is skin that feels clean but not stripped - and that’s a key reason that the Underglow Matcha Melting Cleansing Balm has already become so popular.

Why the bank holiday deal matters

With demand for the Underglow Matcha Melting Cleansing Balm already proven by its rapid sell-out, the 25% off bank holiday offer adds extra appeal and makes this a rare opportunity to try a trending skincare product at a reduced price.

Bank holidays often come with beauty sales, but this one stands out because it’s tied to a product that’s already shown it can sell out in days. In other words, the re-stocked ICONIC Cleansing Balm isn’t likely to hang around for long.

So, a viral, sell-out cleanser, plus a glow-focused formula packed with skincare ingredients and a 25% discount over the May bank holiday weekend. If you’ve been waiting to try ICONIC London’s skincare debut, this is the moment to do so.

• Please note that delivery charges may apply.