Boux Avenue’s swimwear sale is live with up to 50% off bikinis and swimsuits just in time for summer
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If your summer holiday wardrobe still needs sorting, Boux Avenue has just launched a limited-time swimwear sale with up to 50% off some of its most popular bikinis and swimsuits.
Anyone still panic-buying holiday outfits before jetting off will want to know that Boux Avenue’s Bikini Day sale has officially landed, and it includes up to 50% off swimwear for a limited time.
Running until Sunday (July 5), the sale is packed with discounted bikinis, swimsuits and matching sets, making it a good time to refresh your suitcase staples without spending full price. You can shop the full Boux Avenue swimwear sale now, with prices starting from as little as £10.
One set that immediately caught my eye is the Riad Textured Balconette Bikini Top, now reduced from £40 to £20, paired with the matching Riad Textured Brief Bikini Bottoms, down from £22 to £11. The neutral ecru shade feels timeless and expensive-looking, and the textured fabric gives it that premium holiday feel without the premium price tag.
If you want something a little brighter, the Jamaica Broderie Plunge Bikini Top in green has also been slashed from £40 to £20, with the matching Jamaica broderie brief bikini bottoms now £11 instead of £22. It feels like the kind of set you’d pack for a beach club day or poolside cocktails.
For anyone who loves fun summer shades, the Ibiza Eyelet Fruity Plunge Bikini Top in lemon is now £19 instead of £38, while the matching Ibiza fruity tie side brief bikini bottoms are down to just £10. It’s one of the standout pieces in the sale and perfect if you’re leaning into bold holiday colours this year, and the trend for fruit and veg themed prints.
Swimsuits are also included, with the Bonita Scooped Swimsuit now half price at £24, down from £48, and the sleek Ibiza Lace Up Swimsuit reduced from £54 to £27. Both feel like easy throw-on options for anyone wanting something flattering and simple.
There’s also the Syros Plunge Swimsuit in dark red, now £40 instead of £50. It’s not quite as heavily discounted as some of the others, but the rich colour and plunge neckline make it one of the more elevated-looking picks.
What makes this sale even more exciting for me is that one of my personal favourites is finally included. The Mirada Starfish bikini - the pink set I wrote about before and genuinely loved - is now part of the promotion too. The starfish detailing gives it a really playful, expensive look, and it’s one of those bikinis that feels far pricier than it is. Shoppers can snap up the Mirada Starfish Balconette Bikini Top now, along with the matching Cheeky Brazilian Bikini Bottoms while stocks last.
Another standout is the Mirada Pearl Balconette Bikini Top and matching Mirada Pearl High Waisted Bikini Bottoms, which many viewers may recognise after the style recently featured on This Morning. It’s one of Boux Avenue’s most talked-about sets thanks to its pearl embellishments and vintage-inspired shape.
With sizes ranging from 6 to 18 and bra sizes going up to 38G in selected styles, there’s a decent amount of choice, but Boux Avenue sales have a habit of moving fast once the best sizes start to go.
If you’ve been putting off buying holiday swimwear, this might be the moment to do it. Up to 50% off doesn’t come around often on some of Boux Avenue’s bestselling sets, and with the sale ending July 5, there’s not long to shop.
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