I recently tried the new No7 Prime Forever ultimate collection: here’s what happened (aff)

I’ve only just started using the Boots No7 Prime Forever ultimate collection (£94.95 - worth £130.80 when bought separately) and I’m already very impressed. I wasn’t expecting to notice much difference so quickly, but even in these first uses my skin feels noticeably more hydrated, softer, and generally more comfortable. There’s a calm, cushioned feeling to my skin that usually takes much longer to achieve with a new routine.

The Prime Forever collection is built around a complete skincare routine designed to help pause visible signs of skin ageing and help preserve skin in its visible prime. Even at this early stage, it feels like a thoughtfully designed system rather than a random mix of products. Each step seems to support the next, and the routine feels cohesive and easy to follow.

The Prime Forever cleanser has been my favourite so far. It transforms from a gel into an oil and then into a milky texture, and it removes makeup and daily build-up without leaving my skin feeling stripped or tight.

The Prime Forever SPF50 primer is another step that has integrated easily into my routine. It feels much lighter than I expected from a high-factor SPF, and it sits nicely on the skin without feeling heavy or greasy. It gives a smooth base under makeup, which makes it feel like a practical everyday step rather than something extra to remember.

The Prime Forever moisturiser also stood out straight away. It feels lightweight on the skin, but it delivers a level of hydration that you can actually feel, leaving my face looking a little plumper and more refreshed shortly after applying it.

The Prime Forever serum has also impressed me so far. It absorbs quickly, adds an extra boost of hydration, and helps my skin look a little fresher and plumper under moisturiser.

Even though I’ve only just started using the skincare collection it already seems well suited for my combination skin type. However, it probably won’t be the right fit for someone looking for fast, targeted correction of concerns like acne or pigmentation.

My skin already feels more hydrated, more comfortable, and slightly more refreshed, and the routine feels easy to stick to. It’s still early days, but it has already made a positive first impression and feels like a skincare system I want to continue using consistently.

Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here.

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