Boots launches £14.99 Arabian-inspired perfumes as the luxury-style fragrance trend hits the high street
This article contains affiliate links. We may earn a small commission on items purchased through this article, but that does not affect our editorial judgement.
Arabian-inspired scents known for their longevity and warm notes are now available on the high street, with Boots stocking five new Jawhara Eau de Parfums priced at £14.99 for 100ml.
Arabian-inspired fragrances, known for their long-lasting wear and rich scent profiles, are one of beauty’s fastest-growing trends this summer — and they are now easier to try without paying premium prices.
The trend has built a reputation for distinctive notes such as oud, amber, musk and warm gourmand accords, often linked with niche perfume houses and higher price points. Now, a new brand called Jawhara is bringing that style to the high street through an exclusive launch at Boots.
Jawhara has arrived at Boots with five Eau de Parfums, each priced at £14.99 for a 100ml bottle, aimed at shoppers who want to experiment with luxury-inspired scents without committing to an expensive designer fragrance.
A key draw of Arabian-style perfumes is their depth and staying power. Rather than light scents that fade quickly, these fragrances tend to be built around bolder notes designed to linger on skin and clothing throughout the day.
The Jawhara range follows that approach with five different scent directions. Oud Velvet is a bold, woody option blending coriander and saffron with smoky oud, amber wood and cedarwood, finished with creamy vanilla.
Amberwood Nomad combines cardamom, myrrh and cedarwood over a smooth ambery base, positioned as a warm, confident scent. For those who prefer sweeter fragrances, Sweet Dates mixes vanilla and raspberry with exotic date notes, alongside caramelised amber and cedarwood for a more indulgent finish.
Golden Nectar offers a brighter profile, pairing bergamot and pear with tuberose and vanilla flower. Sultan Rose puts a modern spin on rose through saffron, Akigala wood and powdery peony.
Jawhara fragrances are available online now at Boots for £14.99 per 100ml bottle.
* Please note that delivery charges may apply.
✨ e.l.f.’s cult-favourite Power Grip Primer is the beauty hero behind the “grip, set, go” routine, helping smooth skin and give makeup something to cling to before festivals, weddings, holidays, day parties and long summer plans.
💚 Regular users can stock up with the Jumbo Power Grip Primer, while the Power Grip Stick & Set Duo keeps things brilliantly simple: grip it first with primer, then set it with Power Grip Dewy Setting Spray for long-lasting wear and a fresh, dewy finish.
🎪 For anyone building a festival beauty kit, the Power Grip family is all about making your base routine feel easy, affordable and event-ready, with options including the 4% Niacinamide primer and Rosé Setting Spray for shoppers who already know this range has serious beauty-bag energy.
Selling every 20 seconds worldwide, SmilePro’s Advanced Whitening Kit is one of the fastest-growing alternatives to expensive dentist whitening. The dentist-developed system claims to deliver visibly whiter teeth in just 10 minutes and is currently available with 50% off.