Women’s Rugby World Cup scores £47.6m boost for West Northamptonshire

Six matches at Franklin's Gardens in Northampton attracted 48,800 visitors and significantly outperformed the national host average of £36.8 million.

The figures, published in World Rugby’s economic and media impact report, show strong visitor spending on tickets, travel, accommodation, food and merchandise, with some international fans spending more than £500. Many visitors stayed overnight, supporting hotels and hospitality businesses beyond matchdays.

The tournament also delivered a lasting community impact, West Northamptonshire Council (WNC) said. Of 1,951 spectators surveyed in Northampton, 60.6 per cent said they felt proud the town hosted matches, while 91.7 per cent want to see more major sporting events staged locally. More than a third said their opinion of Northampton improved and they would likely return.

Grassroots rugby has already seen the benefits, WNC said. Old Northamptonians Rugby Club has doubled the size of its ladies squad, with 45 women attending pre-season training, while Bugbrooke Rugby Club has reported increased interest and participation.

Councillor Mark Arnull, leader of West Northamptonshire Council, said the figures demonstrated the value of major events in boosting jobs, hospitality and retail, while inspiring the next generation.

Across England, the tournament welcomed 444,465 ticket holders and generated £294.7 million in return on investment.

Julia Chapman, chief executive of Northampton Saints, said the lasting legacy for women’s and girls’ rugby in Northamptonshire was already clear, with growing audiences attending matches at cinch Stadium.