The prospect of Universal Studios opening in Bedfordshire could help transform Northamptonshire's tourism industry, with local businesses being encouraged to prepare for new opportunities.

Major investment, the proposed Model Britain attraction and Corby's Town of Culture bid are also among the developments expected to put the county firmly on the tourism map.

The opportunities will be explored at the Discover Northamptonshire Tourism Conference on Wednesday, October 7, when tourism, culture and heritage leaders will gather at Kettering Park Hotel.

Representatives from Universal Studios UK, VisitEngland and the Department for Culture, Media and Sport are among those expected to contribute.

Preparation works for the new Universal Studios UK on the site of a former brickworks at Kempston Hardwick, south of Bedford. (Photo by Leon Neal/Getty Images)

placeholder image — Preparation works for the new Universal Studios UK on the site of a former brickworks at Kempston Hardwick, south of Bedford. (Photo by Leon Neal/Getty Images)

The conference will examine how Northamptonshire can attract more visitors, including international tourists, while ensuring local businesses benefit from major developments.

Richard Clinton, chair of Discover Northamptonshire, said: "Universal Studios, Model Britain and Corby Town of Culture bid along with major new investment in the county is heading our way.

"The significant timing of the conference amidst these sector updates is crucial for making sure Northamptonshire's businesses are ready for growth."

Another major focus will be improving accessibility, with discussions exploring how Northamptonshire could become England's most accessible county.

Wheelchair user and accessibility content creator Nick Wilson warned that a lack of clear information about accessible facilities can discourage disabled people from visiting attractions.

More than 150 visitor experiences will also be brought together through networking involving tourism businesses, hoteliers, restaurants and heritage organisations.

Practical sessions will cover investment, funding, marketing and the growing influence of artificial intelligence on how tourists choose destinations.

Councillor Mark Arnull, leader of West Northamptonshire Council, said the county had considerable potential thanks to its heritage, culture, major events and attractions.

He welcomed the opportunity to hear from Universal Studios UK about future developments.

Businesses and organisations interested in attending can find further information and book places through the Discover Northamptonshire website.