Northamptonshire Tourism Business Awards 2026 entries now open
Tourist destinations across the county – including pubs, venues and attractions – are being invited to enter the Northamptonshire Business Tourism Awards 2026.
Discover Northamptonshire runs the awards designed to celebrate excellence across the visitor economy.
Businesses and organisations across the tourism and hospitality sector have until July 31 to submit their entries.
Richard Clinton, chair of the Discover Northamptonshire LVEP, said: “These awards matter because Northamptonshire's visitor economy is genuinely exceptional, and the businesses driving it deserve to be celebrated and championed on a national stage.
“Discover Northamptonshire brings together partners united by a single ambition – to unlock the full potential of this county as a destination, delivering real economic and social returns for communities across the region.
“I urge every eligible business to enter. The rewards go well beyond a trophy.”
The launch of this year’s awards follows on from last year’s ‘Pub of the Year’ winner – the Tollemache Arms picking up the ‘Bronze’ award in the same category at the national VisitEngland Awards for Excellence 2026.
Joe Buckley, owner of The Tollemache Arms in Harrington, said: “We are excited to put Northamptonshire on the map at Nationals and be a part of building the noise... the Cotswolds are starting to become fearful of Northamptonshire pubs!”
Categories for this year are:
Large Visitor Attraction of the Year
Small Visitor Attraction of the Year
Camping, Glamping & Holiday Park of the Year
Experience of the Year
Self-catering Accommodation of the Year
Accessible and Inclusive Tourism Award
Unsung Hero Award
New Tourism Business of the Year
Taste of England Award
Pub of the Year
Large Hotel of the Year
Small Hotel of the Year
B&B and Guest House of the Year
Winners in each of the category will qualify for the prestigious national VisitEngland Awards for Excellence.
Politicians from West and North Northamptonshire Councils have united to encourage businesses to enter the awards.
Sponsorship opportunities are now available for the Northamptonshire Tourism Awards 2026, providing organisations with a high-profile platform to support and engage with the county’s thriving tourism sector alongside headline sponsors Wilson Browne Solicitors and Category Sponsors, North Northamptonshire Council and West Northamptonshire Council. Contact [email protected] for more details.
The finalists of the Northamptonshire Tourism Business Awards will be announced at the Discover Northamptonshire Business Conference on October 7, at Kettering Park Hotel.
Full details on categories, entry criteria, deadlines and how to apply, visit the Discover Northamptonshire website.