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With more than 20,000 small businesses across the county, West Northamptonshire Council wanted to pull out all the stops to make the day a success.

The Council asked organisations to share videos showcasing their small businesses, which are now all available on their social media.

Councillor Daniel Lister, West Northamptonshire Council’s cabinet member for economic development, town centre regeneration, and growth said: “Small Business Saturday has always been a great way to highlight what the county’s incredible small businesses do.

Councillor Jane Birch, Councillor Daniel Lister and Mark Mullen from Northampton BID at the networking event in Metro Bank.

“This year, it shone a light on the amazing independent retailers, family-owned restaurants, pubs, cafes, visitor attractions and activity centres across our area – and this was a great opportunity for people to shop local and support them.”

Cllr Lister says the Council received some “great videos” as part of the promotional activity, and he would encourage everyone to take a look at their social media pages to see what is available near you.

“We want to continue celebrating our small businesses all year round,” he added.

Now Small Business Saturday is over for another year, West Northamptonshire Council wants to encourage companies to utilise the free support and advice available from their Economy Team – as well as joining the hundreds of others on the free Explore West Northants app.

Small businesses were very behind the annual event, including The Eccentric Englishman in St Giles' Street.

To mark the occasion, Northampton Town Centre Business Improvement District (BID) hosted a networking event at Metro Bank in Abington Street on the morning of December 3.

Mark Mullen, operations manager for Northampton BID, says this gave small business owners the chance to talk to MP Andrew Lewer and representatives from the Council.

“Lots of positive conversations were had and hopefully any issues that were raised will now be acted upon,” said Mark. “It was good to see so many of our independent retailers celebrating Small Business Saturday.

“They are the beating heart of our town centre and give shoppers an incredible level of customer service and knowledge of their products.”

Northampton BID said it was pleased the day was “well-received by shoppers and visitors to the town centre”.

Here’s how the 10th year of Small Business Saturday went in Northampton