Baffle the Badger who crashed through Superdrug gets special plaque Northampton shopping centre

The unlikely visitor at Superdrug has captured the hearts of the nation and now has a mural dedicated to her
Newly renamed Badger, Baffle, pictured in Superdrug after causing havoc near the perfume counter.Newly renamed Badger, Baffle, pictured in Superdrug after causing havoc near the perfume counter.
Newly renamed Badger, Baffle, pictured in Superdrug after causing havoc near the perfume counter.

Baffle the Badger has had a walkway named after her after she crash-landed in Superdrug while sheltering from the rain - only to make media storm of her own.

Staff at the store in the Grosvenor Centre were stunned to see the wild animal fall through a ceiling panel and land behind the counter at around 9am on Sunday (February 9).

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Baffle even featured on Greg James' BBC Radio 1 show after the Chronicle & Echo first reported on the story, has since made headlines across the country.

She was totally unharmed when rescued by the badger group who thought she got through an air duct or vent.She was totally unharmed when rescued by the badger group who thought she got through an air duct or vent.
She was totally unharmed when rescued by the badger group who thought she got through an air duct or vent.

Today, she has been recognised with a blue plaque at the shopping centre where the incident happened, alongside a mural and a walkway which has been temporarily renamed as 'Badger Street'.

Northampton area manager for Superdrug, whose real name is Darren Badger, said: “We are so pleased that Baffle the Badger has been recognised as a local icon with this prestigious plaque.

"We hope that visitors to the centre who walk down Badger Street are cheered by the heart-warming story of her safe release into the wild.

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"We are so grateful to the Northamptonshire Badger Group, who safely delivered our Baffle back into her natural habitat.”

From left to right: Sally Jones, Northampton Badger Group, Darren Badger, area manager at Superdrug and James Roberts, centre managerFrom left to right: Sally Jones, Northampton Badger Group, Darren Badger, area manager at Superdrug and James Roberts, centre manager
From left to right: Sally Jones, Northampton Badger Group, Darren Badger, area manager at Superdrug and James Roberts, centre manager

At the time, Baffle was rescued and released unharmed back into the wild by the Northamptonshire Badger Group, which Grosvenor Shopping Northampton has made a £250 donation towards.

Sally Jones, the volunteer with the Northamptonshire Badger Group who set Baffle free, said: “It was certainly the strangest rescue we've had to do, and it took three of us to plan how to safely catch her.

"She was a beautiful badger and we are thrilled to have been able to help return her home. We are all volunteers and give our time freely but rely on support from the public for information and funding support.”

The Baffle the Badger plaque located outside Superdrug at Grosvenor Shopping Northampton was unveiled by BBC Radio Northampton host Annabel Amos, which calls the badger a "true Northampton icon."

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