Enjoy the fun of the beach all the way up until August 31 this year in Northampton, with ice cream vans, fairground attractions and rows of deck chairs to help make town centre a hang out spot for the whole family.
A giant sandpit, deck chairs, fairground rides and peek-through photo boards will be available for everyone to enjoy this summer.
'Northampton by the Sea" has returned for another summer in the Market Square.
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The free family-friendly attraction will be open seven days a week, weather permitting, from 10am to 4pm.
Of course, the market will be home to its favourite burger vans and ice cream trucks all summer to keep the seaside fun going.
The popular annual event brings all the fun of the seaside to Northampton town centre.
Northampton by the Sea isn't the only attraction kicking off in town - the Shoe Sculpture Trail's first entry has just arrived on the market square.
Visit Northampton town centre to see the "seaside" and check out the new exhibit before it is packed away on August 31...