Audiense unveils new brand identity and updated website
Audiense will deliver a more expansive consumer dataset boosted by AI-powered functionality.
Audiense, the audience intelligence provider that helps organisations understand and reach consumers, has launched its new brand identity and website. The project brings its three companies, Buxton, Elevar and Audiense, together under one name.
Backed by PSG Equity, Buxton acquired Elevar in 2024 and Audiense in 2025. In doing so they created an expansive proprietary consumer data set and solutions that help users get a clearer view of audiences, including who their customers really are, where they go, what they do and where they convert.
The all-new Audiense is now organised around four areas: discover and action, which help teams research and understand audiences and turn insight into action; and online and in-person, which help build the knowledge and strategies to reach them. Data Services provides non-platform access through APIs, MCPs and appending services.
Jim Swift, CEO said, "The blending of Audiense, Buxton and Elevar is more than a rebrand. Consumer brand growth starts with the audience. We're helping brands profile their high-value customers, identify and reach lookalikes, understand intent, measure and optimise campaign success and make better decisions about where and how to sell, promote and engage."
Long a leader in AI, the company is competitively placed to benefit from AI's rapidly evolving growth opportunities. Its new Action product helps brands interact with real-data audience segments, create always-on AI focus groups and use AI as a campaign companion from planning to optimisation.
The new website, audiense.com, now serves as the central digital hub for customers, partners and prospects. Audiense will also consolidate its LinkedIn presence to a single Audiense page. Elevar will become an Audiense product name, and Buxton's location products, including Scout, also remain as names in the portfolio. The Audiense legacy solutions will now orient around data sources including Meta, TikTok, LinkedIn, YouTube, X, and other social platforms.