Local designer to open pop-up shop in a push to revive the High Street
Local homeware designer and small business owner, Louise of Miller & Chalk, is opening her very first pop-up shop this August – not only to showcase her soft furnishings, but to spark a conversation about the future of our high streets.
From Saturday 2nd August to Sunday 10th August, Miller & Chalk will take over a currently vacant unit on the high street in Towcester, transforming it into a cosy retail space filled with British-made cushions, table linen, lampshades, antiques, and more - all designed and made locally in Louise’s studio based in Astcote.
“I've always believed that empty shops shouldn't sit quietly waiting for a long term tenant" says Louise. "Instead, they should be alive with independent brands and local small businesses"
The idea behind the pop-up is more than just a sales opportunity - it’s a call to action. Louise wants to highlight the potential of short-term lets for small businesses, especially in towns where high street footfall is on the decline.
“It wasn’t easy” she adds. “Most landlords aren’t open to short-term lets. But after months of searching, I found one who saw my vision - someone who believed in using these spaces to support local businesses and give back to the community.”
Miller & Chalk has built a loyal following online for its earthy, timeless homeware - all made in Northamptonshire. But this pop-up will allow customers to finally feel the fabric, experience the craftsmanship, and connect with the brand in person.
Shoppers can expect a beautifully curated space, thoughtful details, and exclusive pieces - including one-off outlet designs not available online.
Louise hopes this is just the beginning - both for Miller & Chalk’s physical presence, and for other small businesses to follow suit.
Shop Address:
213 Watling Street West, Towcester, NN12 6BX
Opening Times:
Monday to Saturday – 10am to 5pm
Sunday – 10am to 4pm