Prehistoric party with dinosaurs in Northampton town centre promises to be a roaring success

A collection of dinosaurs will be dotted around Northampton town centre as part of a free family fun day later this year.

It is not every day you come face-to-face with a triceratops and a T-Rex but shoppers heading into Northampton town centre can expect to do exactly that on Saturday, July 24 when the town will be whisked back to Jurassic era.

The event is being staged by Northampton Town Centre Businesss Improvement District (BID), a group run by business owners to make Northampton a better place to live, shop and work.

Northampton BID operations manager, Mark Mullen, said: “After a year of being unable to hold physical events in our town centre, it’s exciting to once again be able to stage a day of unmissable activities that will give families an experience to remember forever.

“It’s going to be a proper prehistoric party, with supersized special guests popping up throughout the day. Lots of our brilliant businesses are already on board, with special offers available in shops, cafes, bars and restaurants not just on July 24 but running over a three week period as part of the celebrations.”

There will be a whole host of activities lined up for young adventurers and characters including Ritchie the Raptor, Zeus the T-Rex and Tank the Triceratops will be there entertain the crowds.

There will additionally be a variety of retailers and food outlets backing the event with 'Dino diner meal deals', special offers and ticketed activities.

Businesses voted in favour of renewing the BID for five more years in March 2021, which extended the BID until 2026, securing a total of £1.5 million to be spent on promoting the town centre.

Businesses pay an annual levy into a collective pot, which is used to deliver the BID events, initiatives and projects in line with their business plan.

The board is governed by local business people, who volunteer their time to be board directors in a bid to deliver the project according to plan.

The dinosaur event will be taking place from July 24 to August 14.

For more information about Northampton town centre BID, visit their website.