But in the 1960s, Northampton’s social calendar was filled with beauty competitions, “Miss” titles for all sorts of things – including the Mercury and Herald newspaper and fashion shows.
The Carnival Queen title was much sought-after as well – and we’ve taken a look into the archives of the Chronicle & Echo to find these fantastic images of a time long since passed.
The vast majority of the photographs are from the 1960s – if they bring back any memories of friends or family, please email [email protected]

1. Looking Back Beauty and Carnival Queens Special
Some of the photographs from the Chronicle & Echo archives Photo: Chronicle & Echo

2. Looking Back Beauty and Carnival Queens Special
Mercury & Herald beauty competition contestants at unknown location, August 6, 1968 Photo: Chron

3. Looking Back Beauty and Carnival Queens Special
Mercury & Herald beauty competition contestants at Collins, March 7, 1968 Photo: Chron

4. Looking Back Beauty and Carnival Queens Special
M&H beauty competition, Adnitts, February 26, 1968 Photo: Chron