Have a look around Moulton College campus and listen to teachers with virtual open day

Prospective Moulton College students can have a look around the campuses and watch presentations from teachers through its virtual open day.

The college was forced into creating an online platform for people to get a taste of studying there while adhering to coronavirus restrictions.

Working with video production agency Clearhead, the college launched its first virtual event in June, resulting in increases in pre-registrations and student conversions.

Marketing manager Susan Titmuss said:"More than 400 unique page visits were made to our website throughout the day and it was great to see so many people taking an interest in studying at the college.

"It really shows the appetite for online events such as these and it’s something we’ll definitely be looking into running again.

"More than 200 hours of college content was viewed during the live event and the event page has attracted over 600 unique views post-event proving the lasting appeal of this type of event.”

Moulton College went through rigorous software testing with the team at Clearhead, which is based in Luton, to develop a virtual event which would provide the best user experience.

They wanted to allow prospective students to experience all the usual things a face-to-face event provided whilst ensuring a safe online experience.

The event included a series of presentations from each of the subject areas, live question and answer sessions, careers advice and virtual tours around the campus.

Susan said: “We wanted to try and replicate our usual open day experience as much as possible so that potential students could get a feel for the college and be able to ask tutors any questions about the courses.

"We were passionate about working with a local agency that understood our audiences and Moulton College’s unique values.

"Clearhead took the brief and developed a great concept which delivered exactly what we wanted – a slick, professional and seamless event that has received great feedback from visitors."

The content is available to watch online at moulton.ac.uk/virtual-open-day.