Web Alliance expands international team at Northampton HQ

Web Alliance CEO, Ashish Kumar, with the two new team members.placeholder image
Web Alliance CEO, Ashish Kumar, with the two new team members.

Northampton's Web Alliance, a specialist in bespoke CRM, ERP and workflow automation systems, has welcomed two new team members.

In September 2025, the company secured its sponsor licence, enabling it to welcome international talent to the UK. This has led to the recruitment of Liza Gilani, originally from Delhi, India, as an account manager. Liza relocated to the UK with her husband and two children, making Northampton their new home and bringing invaluable client-facing experience to the business.

The team has also welcomed some more new team members in the shape of William Berry, who joins the company’s telemarketing division, boosting Web Alliance’s UK-based support and outreach for growing SMEs.

Ashish Kumar, CEO of Web Alliance, said: “Our international team is one of our greatest assets. By bringing together talented specialists from both the UK and India, we’re able to offer clients the best of both worlds: proven technical expertise, deep sector insight and significant cost savings. Welcoming new colleagues like Liza and William reflects not just our growth, but our belief in building a company culture where people feel valued, supported and able to make a real impact.”

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