Care home residents enjoy of reminiscence

Since the opening of its first shop in Birmingham in 1824, Cadbury has delighted the nation with its confectionary and drinking chocolate. It has been with us throughout everyday and seasonal moments, even popping out of our 99 ice cream cones on the beach. It’s the brand behind our favourite selection boxes, as well as the Cadbury Dairy Milk we unwind with on the sofa. Tastes we’ve known for generations – these have long been a part of Britain’s rich cultural history and the lives of Brits across generations.

Sarah and Connor walked the Barchester residents through the story of the brand’s great success from the very first shop to how Cadbury is celebrating its 200th anniversary in 2024. They shared photos from down the years, examples of old packaging and ad campaigns from the Cadbury archive in Bournville. The carefully selected archive material tells the story of an iconic British brand, this year celebrating its 200th anniversary, that has been part of people’s lives through generations, in moments big and small. The brand’s rich history evoked all kinds of nostalgic memories for the residents who all have their own Cadbury memories.

Connor Gould, Brand Manager at Cadbury, said: “It is so rewarding to take part in such a special event as this – we just loved entertaining all the residents this afternoon, especially when it got to the quiz – they all had their own special memories of the brand to share, which was so rewarding to hear. Thanks to everyone at Barchester who joined us. It was wonderful to be able to share our brand story with you all and to hear about what Cadbury means to you.”

Bex Vernon, Resident Experience Coordinator for Barchester Healthcare, commented: “We are excited to work with amazing brands like Cadbury to bring a wide range of fantastic experiences into our homes for all to share. Our residents had the best time remembering how they have enjoyed Cadbury throughout their lives, looking at all the old ad campaigns brought back so many memories.

“Our varied life enrichment programme keeps residents active and socially connected, providing a daily choice of engaging physical, mental and spiritual activities tailored to residents’ interests and abilities,” Bex added.

General Manager, Mo Masedi said: “What a wonderful afternoon we’ve all had, our residents have grown up eating Cadbury chocolate bars, so they were really interested to hear about how the company first came about and how it has evolved over the years.”

Brampton View Care Home is run by Barchester Healthcare, one of the UK’s largest care providers, which is committed to delivering high-quality care across its care homes and hospitals. Brampton View Care Home provides nursing care, residential care, respite care for up to 88 residents from respite care to long term stays.