We Mean Business: ‘I’ve been running for just short of two years and I’ve made the conscious decision not to up my prices’
The owner of a wellness business, which has been running for less than two years, has kept prices the same as her offering is considered an “additional luxury” in today’s economy.
Launched in February, the Chronicle & Echo’s new campaign hopes to help curb future business closures after a bleak start to 2026 across the town.
The twice-weekly stories spotlight what Northampton stands to lose if your favourite businesses were to close down, highlight the biggest challenges they currently face, and encourage greater support from the powers that be and the community before it is too late.
The next founder to share her insight is Jodie Beteli, who launched FLO Sound & Breathwork in September 2024 after leaving her role as a secondary school teacher – which is the only career she had ever known.
It was during the pandemic when Jodie had two children within 12 months of one another which gave her the opportunity to reflect. She realised the things she normally did for her wellbeing, such as running or going to the gym, no longer suited her lifestyle – which is when she discovered breathwork.
Jodie put this interest to one side when the world opened back up post-pandemic and returned to her job as a teacher.
With her newfound love for breathwork, Jodie realised she wanted to share this therapeutic tool with as many people as she could, which is when she left her former job to launch FLO Sound & Breathwork.
Jodie offers group sessions, one-to-ones, corporate bookings and events, with the aim of helping people reset and restore through the power of breathwork and soundbaths. The therapeutic but functional classes offer the chance to connect with the mind and body.
Let’s take a look at what Jodie had to say…
How would you summarise your experience of running an independent business in Northamptonshire at the moment?
“I’m in the wellness space and people consider, especially at the moment, this as an additional luxury to their lifestyle,” she said. “I’m lucky that when people come along, they recognise the benefits of the breathwork and soundbath experience, through classes, day and weekend retreats.
“My loyal customer base actually sees the impact it makes to their day-to-day coping with stress, anxieties and overcoming things. They are attracted by the soundbath but it’s the breathwork that takes them away. I’m lucky that my offerings are still being taken up.
“I’ve been running just short of two years and I’ve made the conscious decision to not up my prices. There’s a Council-run space that’s gone up by an almost 80 percent increase per hour to rent. Everything has gone up and it’s getting trickier.”
Despite the challenges, Jodie is proud that FLO Sound & Breathwork has made the final 10 in the ‘best wellbeing specialist’ category at this year’s Muddy Stiletto Awards. There is tough competition in the other nine practitioners and centres.
What do you believe Northamptonshire stands to lose if your business were to close down? What unique offerings do you bring to the town that would be sorely missed?
Jodie continued: “A genuine, heartfelt and comfortable space where people can come and step out of the reality of living – and the stresses and strains of life. It’s an hour-and-a-half out of their week or month to learn how to use these day-to-day practices.”
The business owner recently hosted her first weekend retreats to Cornwall, which she described as “so impactful and life-changing without realising”. Jodie did not realise how much people needed an experience like that until they were there.
What small actions can our readers and the Northamptonshire community take to support your business in 2026?
“Have a look at the offerings on my website, there are classes for anyone,” Jodie concluded. “You never know until you try it. There’s nothing you need to be able to do other than breathe and listen to my voice.”