Silverstone signs five-year partnership with PepsiCo

Silverstone has announced a new five-year partnership with PepsiCo, making the company the circuit's official soft drinks and snacks partner.

The agreement will see PepsiCo brands featured across Silverstone's major events, including the Formula 1 British Grand Prix, MotoGP, the British Touring Car Championship, CarFest and Christmas at Silverstone.

The partnership launched at this year's British Grand Prix, where fans experienced attractions from Pepsi, Doritos and Gatorade, including interactive activities and food and drink experiences.

Silverstone attracts more than two million visitors each year and says the partnership will bring six major fan activations annually as part of its events programme.

Rachel James, Silverstone's head of partnerships, said the agreement would help create "bold, engaging experiences" for visitors over the next five years.

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