‘Rapid growth’ for multi-award-winning Northamptonshire sweet business proud to be available on flights
A multi-award-winning sweet business based in Northamptonshire, which is proud to be available for people to enjoy in the sky, has seen “rapid growth” during 2025.
Sweet Lounge, a vegan confectionary brand with plastic-free packaging, was founded by Greta McDonald in Brixworth more than a decade ago in 2014.
The business owner knew there were better alternatives waiting to be discovered to what was already available on the sweet shelves, as no brands had endeavoured to offer vegan sweets with plastic-free packaging.
The venture has scooped a number of awards over the past decade and it was earlier this year when Sweet Lounge products became available on long haul British Airways flights.
Due to the brand’s year-on-year growth, they also had to move their warehouse from Northampton to Wellingborough to increase their space by up to five times of what they previously had.
When asked to summarise how 2025 has been for Sweet Lounge, Greta told the Chronicle & Echo: “It’s been really good and the business has been rapidly growing again this year. We have no complaints and the situation with our US customers because of the change in tariffs was a little blip.”
Sweet Lounge has once again doubled its turnover from the previous financial year and being in the final stages of raising investment, the future is looking bright for the business.
“One of the proudest moments was when we launched with British Airways at the start of the year,” said Greta. “That was massive for us and we launched with another airline at the beginning of November, which we’re so excited about.”
When asked what feedback the business has received from their community of sweet lovers, Greta said: “They love our packaging, branding and design, and our ethos with plastic-free packaging. To date, we’ve now prevented over 1.5 million packets from going into landfill and that’s a big achievement.
“Customers love the taste of the sweets and we get repeat purchases. People who have tried us on a British Airways flight say the taste is really great and flood to the website to buy the sweets.”
Greta says that investment money will make a “significant impact” on Sweet Lounge moving forward, as they will be able to expand the team and push the brand with marketing.
“We’ve got quite a few more airline opportunities brewing in the background for 2026,” said Greta. “There’s a lot going on and we want to push to be a seven figure business by the end of the next financial year.”