New vegan cookie company set up with generous aim to give back to Northampton charities

Watch more of our videos on Shots! 
and live on Freeview channel 276
Visit Shots! now
From each sale, a percent of the profit is donated to different local charities

A vegan cookie business, which launched this summer, has made its main aim to give back to the local community.

The idea for MoMa’s Cookies came about after one of the founders, Hulda Adao, who works in Northampton, started baking back in November last year.

Hide Ad
Hide Ad

Soon-to-be business partner, Junior Joto, enjoyed the cookies and suggested that the baker started selling them.

The business owners hope their company can give back to the community.The business owners hope their company can give back to the community.
The business owners hope their company can give back to the community.

Hulda said: “I was going through a difficult time and things all happened at once.

“So when the idea of selling the cookies came about, I wanted to give something back to the community.

“It was the local community that was supporting me while I was going through trauma. I don't know what I would have done without them.”

Hide Ad
Hide Ad

Alongside their other business partner, Katya Pires, Hulda and Junior worked on the company and launched in July this year.

Bianca Cruceru is advocating for KidsAid.Bianca Cruceru is advocating for KidsAid.
Bianca Cruceru is advocating for KidsAid.

The vegan cookies come in four different flavours, including original, triple chocolate, ‘volcano velvet’ and coconut, macadamia and lime and all arrive in environmentally friendly packaging.

From each sale, the company donates 25 percent to a local charity, CIC or organisation and also hopes to raise awareness for different causes.

Hulda added: “Now more than ever these charities need our support.

Hide Ad
Hide Ad

“Some charities have said even the little bit of fundraising that we do is helpful, but also the raising awareness of the causes is even more useful.”

The company has an advocacy programme, whereby local people choose a charity to support and offer a 10 percent discount code to anyone who buys a box.

Within this programme, advocates have supported the likes of The Hope Centre, Right Resolution and The Lowdown.

New advocate, Bianca Cruceru, has now joined the programme to raise money for KidsAid, a Northampton-based charity that offers therapeutic support to children who have suffered trauma.

Hide Ad
Hide Ad

Bianca said: “When Hulda started telling me about it all and what it means to her, I was really impressed.

“I thought it was a great opportunity for me to select a cause and give back to it.

“KidsAid helps 3-18 year-olds overcome their trauma and integrate them back into society.

“They support them and their families and I think that is really important.”

Hide Ad
Hide Ad

Charities can get in touch and ask to be supported by the company. Find out more on the MoMa’s website.

Message from the editor:

Thank you for reading this story on our website. While I have your attention, I also have an important request to make of you.

In order for us to continue to provide trusted local news on this free-to-read site, I am asking you to also please purchase a copy of our newspaper.

Our journalists are highly trained and our content is independently regulated by IPSO to some of the highest standards in the world. The dramatic events of 2020 are having a major impact on many of our local valued advertisers and consequently the advertising that we receive. We are now more reliant than ever on you helping us to provide you with news by buying a copy of our newspaper.

Thank you

Related topics:

Comment Guidelines

National World encourages reader discussion on our stories. User feedback, insights and back-and-forth exchanges add a rich layer of context to reporting. Please review our Community Guidelines before commenting.