New vegan cookie company set up with generous aim to give back to Northampton charities

A vegan cookie business, which launched this summer, has made its main aim to give back to the local community.

The idea for MoMa’s Cookies came about after one of the founders, Hulda Adao, who works in Northampton, started baking back in November last year.

Soon-to-be business partner, Junior Joto, enjoyed the cookies and suggested that the baker started selling them.

Hulda said: “I was going through a difficult time and things all happened at once.

“So when the idea of selling the cookies came about, I wanted to give something back to the community.

“It was the local community that was supporting me while I was going through trauma. I don't know what I would have done without them.”

Alongside their other business partner, Katya Pires, Hulda and Junior worked on the company and launched in July this year.

The vegan cookies come in four different flavours, including original, triple chocolate, ‘volcano velvet’ and coconut, macadamia and lime and all arrive in environmentally friendly packaging.

From each sale, the company donates 25 percent to a local charity, CIC or organisation and also hopes to raise awareness for different causes.

Hulda added: “Now more than ever these charities need our support.

“Some charities have said even the little bit of fundraising that we do is helpful, but also the raising awareness of the causes is even more useful.”

The company has an advocacy programme, whereby local people choose a charity to support and offer a 10 percent discount code to anyone who buys a box.

Within this programme, advocates have supported the likes of The Hope Centre, Right Resolution and The Lowdown.

New advocate, Bianca Cruceru, has now joined the programme to raise money for KidsAid, a Northampton-based charity that offers therapeutic support to children who have suffered trauma.

Bianca said: “When Hulda started telling me about it all and what it means to her, I was really impressed.

“I thought it was a great opportunity for me to select a cause and give back to it.

“KidsAid helps 3-18 year-olds overcome their trauma and integrate them back into society.

“They support them and their families and I think that is really important.”

Charities can get in touch and ask to be supported by the company. Find out more on the MoMa’s website.

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