A new GO Outdoors store opened its doors on Friday November 14 at St James Retail Park in Towcester Road.
The 44,000 square foot store, based in the former DW Sports unit, offers a huge range of outdoor brands including Rab, Berghaus, Garmin, OEX, Yeti, Jack Wolfskin and Peter Storm.
Departments include Leisure Lakes cycling, a Fishing Republic concession, a Naylors equestrian range, American Golf, plus climbing and running sections. Boot and rucksack fitting services are also available, with free customer parking on site.
The store has recruited 20 new team members – bringing total staff numbers to 40.
A larger grand opening event then took place on Saturday November 22, featuring former England football goalkeeper David Seaman, who cut the ribbon and took part in a meet-and-greet with customers. More than 4,600 customers visited the launch celebrations over the weekend.
Celebrations continued throughout the day, with free hot drinks, raffle prizes and great entertainment. Representatives from Dometic hosted an in-store treasure hunt. As well as that, drinkware brand Yeti offered a personalised engraving service, and Jack Wolfskin challenged customers to crack the code to their safe.
A GO Outdoors spokeswoman said: “We are so thrilled to officially open the doors to our new GO Outdoors store, and to bring the best in outdoor equipment and apparel to the people of Northampton and the local area.
“The grand opening event was a huge success, and it was so great to see members of the local community discovering what the store has to offer. We were also honoured that David Seaman cut the ribbon, which officially commenced the store’s opening.
“We hope that everyone who came down had a fantastic time. Our team here is full of outdoor enthusiasts who take pleasure in helping inspire and equip others for whatever adventure they’re gearing up for. From dog walkers, golfers, anglers and equestrians, to festival goers and mountaineers, everyone is welcome - and there is something for everyone!”
GO Outdoors joins The Range, HomeSense, DFS, Home Bargains, Starbucks and Bensons for Beds at the retail park.
1. Grand opening of GO Outdoors
David Seaman cut the ribbon at the new GO Outdoors in Northampton on Saturday November 22. Photo: Phil Hardman
2. Grand opening of GO Outdoors
David Seaman cut the ribbon at the new GO Outdoors in Northampton on Saturday November 22. Photo: Phil Hardman
3. Grand opening of GO Outdoors
David Seaman cut the ribbon at the new GO Outdoors in Northampton on Saturday November 22. Photo: Phil Hardman
4. Look inside brand new Go Outdoors store in Northampton
The huge new store opened at St James Retail Park on Friday (November 14). Photo: Kirsty Edmonds