A long-standing Northampton jewellers has undergone a huge refurbishment and extension as part of an investment programme.
Michael Jones Jeweller has revamped its store in Grosvenor Shopping Northampton as part of a seven-figure investment programme to create a luxurious new look for customers, complete with a private VIP area.
The independent jeweller, which is run as a co-operative, has had a presence in the town for more than 100 years and has extended into the former Burton’s unit in the shopping centre – a store it previously occupied back in the 1970s.
The new store also features a number of concessions, with dedicated areas for major watch brands including Longines, Bremont and Tissot.
Northamptons Saints stars Alex Waller, Alex Coles, Emeka Atuanya and Alex Mitchell were among the guests at a VIP launch event for the refurbished Michael Jones Jeweller store in Grosvenor Shopping Northampton on Thursday April 13.
More Saints players will be in attendance on Saturday (April 15) as part of a day of giveaways and promotions to celebrate the public opening. The redesigned store will stage a ribbon-cutting ceremony led by Anne Jones, the wife of the original founder, at 10.30am on Saturday, April 15.
The first five customers to spend more than £100 will receive a pair of hospitality tickets for a game at Franklin’s Gardens next season while anyone spending more than £50 will be entered into a prize draw to win signed Saints merchandise.
Shoppers can also enter a competition to win a stunning half carat diamond worth £2,300 by guessing how long a specially commissioned giant ice sculpture will take to melt, revealing the sparkling gemstone.
Here are pictures from the VIP launch of Michael Jones Jeweller in Northampton town centre...
9. Michael Jones Jeweller revamp
Branch manager Thomas Sinclair talking to the Mayor and Mayoress of Northampton. Thomas said: “When we first embarked on this project we wanted to create something truly special, underlining our commitment to Northampton town centre and giving our customers an unforgettable retail experience. “We are thrilled with the results and we can’t wait to welcome back shoppers to see the new store for themselves." Photo: Kirsty Edmonds
10. Michael Jones Jeweller revamp
Inside the newly refurbished jewellers in Northampton town centre. Photo: Kirsty Edmonds
11. Michael Jones Jeweller revamp
Mark Mullen, operations manager of Northampton Town Centre Business Improvement District (BID), added: “It’s good to see such a prominent retailer reaffirming their faith in Northampton’s retail offer and investing in their premises. We’re looking forward to seeing the impact this new store has on attracting more shoppers into our town centre ahead of the completion of the Market Square redevelopment.” Photo: Kirsty Edmonds
12. Michael Jones Jeweller revamp
Tom Litchfield, operations manager of Grosvenor Shopping Northampton, said: “We’re excited to see the transformation of Michael Jones Jeweller and thrilled to see the brand’s continued confidence in the centre. We’re always looking at how we can evolve our offering to provide our customers with the very best experience and I’m sure that the newly expanded store and the increased product selection will prove very popular with our visitors.” Photo: Kirsty Edmonds