How Carlsberg in Northampton is helping others during coronavirus crisis

The Carlsberg factory in Northampton has donated alcohol to help manufacture hand sanitiser is one the ways the brewery has been helping others during the coronavirus crisis.

Managing director of the company in the UK, Tomek Blawat, said they they were grateful to key workers and all those helping others to stay safe.

"We’re all so very grateful for the heroic efforts of our UK frontline workers, so it feels only right that we play our part in helping to ensure those around us can stay safe and healthy.

"Recently, we’ve donated 580HL of alcohol from our brewery in Northampton to Copper Rivet Distillery, in Chatham, Kent, for making hand sanitisers. These sanitisers have been distributed to the Metropolitan Police and the British Transport Police in aid of the COVID-19 crisis," he said.

"In addition, we’re helping to distribute a well-deserved treat in the form of some bottled beers –including alcohol-free beers – to health care workers locally in Northampton," he added.

Carlsberg has also donated £10,000 to Northamptonshire Community Foundation's Covid-19 Response and Recovery Fund, which will make funds available to charities supporting those that need help most in the local community.

The firm has also given support to pubs and restaurants during the crisis.

"The hospitality industry also has a big place in our heart and is already facing a huge impact with the COVID-19 outbreak,", he said.

"Therefore, we have implemented a range of measures to help our on-trade customers at this time. And while we can’t bring people to the pub, we can help bring the pub to them.

"Our initiative ‘Love My Local’ offers a free-to-use online ordering platform that allows all pubs, bars, restaurants and cafes (including non-Carlsberg UK customers) to establish an online take-away offering for their local communities. The platform also enables local pubgoers to make an online donation or buy a voucher now and spend at their local once it reopens," he added.

Mr Blawat said: "While these initiatives are by no means a silver bullet, we know collective efforts, from multiple companies and industry bodies, are coming together to make a difference and help support our local communities. At Carlsberg UK will continue to do our part, and keep looking for new opportunities to help."