Founders launched this marketing business at just 16 years old in Northampton and have already expanded globally
Two friends launched this marketing business at just 16 years old in Northampton, which has already seen international expansion as far as America.
Joshua Foskett and Ellis Poole launched Foskett Marketing Solutions in February 2024 and it has now grown into something they are taking extremely seriously at 18 – having recently made the decision to move out of their family homes to live with each other.
The pair hope to dedicate as much time as possible to building the business, which specialises in digital advertising, web development and design, and SEO support.
Joshua and Ellis hope their journey encourages other business-minded young people in the county to take entrepreneurship seriously, and realise they do not necessarily have to wait until they are older to build something of their own.
“We are childhood friends and we’re both very business-orientated,” Joshua told the Chronicle & Echo. “Most people start for money which is understandable, but for us it was more about personal freedom and being in control.
“We noticed a lot of businesses don’t do marketing well. AI, social media and technology is changing, and businesses are set in their old ways. Our age definitely helps, and growing up with technology. We’re tech savvy.”
Although Joshua and Ellis have been met with some wariness around their age when they show up to meetings and networking events, the business has evolved for the better over the past two-and-a-half years.
The majority of Foskett Marketing Solutions’ clients are based in Northamptonshire, but they have expanded into the US and Joshua travelled over there to develop relationships with the businesses they serve.
“We’re very results driven,” he said. “We genuinely believe that if our clients don’t succeed, we don’t succeed. We want these companies to do well, and there are other agencies who are in it for the money.”
When asked what he believes sets the business apart from others in the marketing space, Joshua said: “Age is a big one as we have the drive and hunger to prove ourselves. We’re focused on getting actual results rather than just clicks and vanity metrics.
“We’ve moved in together as you don’t grow in your comfort zone. It’s not a smart decision for the average 18-year-old and it’ll force us to struggle more to grow. We want to be completely free, responsible and accountable.”
The pair both have other jobs alongside building Foskett Marketing Solutions, which Joshua has high hopes for scaling and growing a team among their long-term goals for the business.