You can now order Sainsbury's products to your door in 20 minutes as Deliveroo expand service into Northampton

Northampton is one of 100 stores the trial is rolling out to

Tuesday, 13th April 2021, 1:58 pm
Updated Tuesday, 13th April 2021, 2:00 pm
Customers in Northampton can now order a range of Sainsbury’s products on Deliveroo for the first time.

Customers in Northampton can now order a range of Sainsbury’s products on Deliveroo for the first time.

Sainsbury’s, the second largest supermarket in the UK, and Deliveroo, the UK’s leading food delivery company, today announce that they have expanded their trial to around 100 stores across the UK, as they sign a new, two-year contract.

This rapid growth means around 30 per cent of the total UK population in Deliveroo zones can now access more than 1,000 products from Sainsbury’s and have them delivered in as little as 20 minutes.

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The trial was initially launched in 10 stores last November.

Nigel Blunt, Director of eCommerce, Sainsbury’s said: “Working with Deliveroo has helped us offer home grocery deliveries to even more customers, bringing them a super-fast service when they need something in a hurry. We know how much Sainsbury’s customers value being able to shop for food as quickly and conveniently as possible and we’re delighted to be able to expand this service further.”

The top five products Deliveroo customers have been picking up from Sainsbury’s since the trial started in November are fairtrade bananas, semi skimmed milk, cucumber, ripe and ready avocados and large free range eggs.

Eric French, Chief Marketplace Officer, Deliveroo said: “We are delighted to announce this expansion of our new partnership with Sainsbury’s, which has proved so popular with customers.

"Deliveroo’s on-demand grocery partnerships have proven vital for so many people during the pandemic, allowing families to get the food and household items they need and want quickly.

"We are excited to continue expanding this partnership in the weeks ahead and offer Sainsbury’s amazing products to even more customers across the UK.”