Northampton vegan doughnut company launches collaboration with new gym and adjoining coffee shop
The owner of the gym says the business is all about ‘balance’ so they do not want to ‘demonise’ any foods
A Northampton-based homemade doughnut company has joined forces with a new gym, which has an adjoining coffee shop.
Dam Good Dough, which was set up by Sophie Fountain at the end of last year, offers dessert style, vegan doughnuts for home delivery.
Now the businesswoman has teamed up with Chamber Health and Wellbeing - a company set up by two former military men, who aim to bridge the gap between physical and mental health.
Co-owners Shaun Franklin and James Stride have a new gym ready to go, in Fortune Close, Riverside next to Mazda, which has an adjoining coffee shop to encourage members to look after their mental health as well as their physical health by chatting to others, once restrictions are lifted.
The coffee shop, called Chamber Coffee, has been open for takeaway since the beginning of 2021 and on Saturday (March 6) the doughnut collaboration launches.
Sophie said: “The company has gone from strength to strength since I started it last year. I have been so busy.
“We have had the chance to be stocked in places before, but they have never felt quite right with us being 100 percent vegan.
“But I really believe in what the guys at Chamber are doing with mental health so this felt right.
“I’m hoping to have more flavours available at the coffee shop, as well as the ones we have already like millionaire’s shortbread, lemon drizzle and hazelnut crunch and I’m just really excited to see what the future holds between us.”
Shaun added: “We started ordering Sophie’s doughnuts for ourselves quite a bit so we reached out as we thought it would be good to collaborate with a local business.
“We have already had a lot of people coming in for takeaway coffee who didn’t realise it is a gym too, so it’s a good way for people to see the space.
“We are all about balance so we don’t want to demonise any food.”
Once restrictions are lifted Shaun is hoping to use the coffee shop as a place for events and to display local artists, in the hope it helps people ‘to get involved with each other', which will hopefully help with mental health.
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