How this Northamptonshire firm is helping fans return to the stadiums

Milton Malsor-based NicheSolutions are playing an important part in enabling fans’ return to sporting events after their prolonged absence during the worst of the COVID crisis.

A major supplier of cleaning chemicals and brewery essentials, Niche produce 20-litre non-touch sanitation stations made from food-grade stainless steel, which can be filled with alcohol or non-alcohol hand gel. Each station will supply over 7,000 shots of sanitising gel.

The company supplied two custom-branded 20-litre sanitation stations to West Ham United FC, which helped the Premier League club welcome 2,000 fans to its recent game against Manchester United.

Last weekend, NicheSolutions’ sanitation stations were at the Kings Lynn Town ground, enabling the Conference Premier outfit to play Torquay United before a crowd of 625.

And earlier this year, the company’s sanitation stations were installed at Silverstone to serve the press room, pit teams, on-site medics and other staff present at the British Grand Prix.

As fans slowly return to sport, NicheSolutions MD Paul Calcott is hoping more clubs will now be attracted by the sanitiser stands’ track record of efficiency, safety and eco-friendliness.

“Hand cleaning and sanitisation is more important than ever right now,” Mr Calcott said. “Having the sanitiser stations at sporting events means that returning fans can keep themselves safe.

“One alternative is individual sanitisation bottles, which are often not recyclable. Here, we remove the need for small individual packaging, keeping everyone safe and sanitised in an environmentally friendly manner.

“Smaller sanitisation stands often utilise a 750ml tank, only really viable for use by between 20-30 people before running out of sanitising gel. But here we have a station that can produce over 7,000 shots of alcohol gel, eliminating the need for regular product replacement within the unit itself.”