14-year-old entrepreneur turns dream into a reality by launching luxury gymwear brand
A 14-year-old entrepreneur has turned his dream into a reality by launching a luxury gymwear brand in Northampton.
Logan Sothcott is the founder of IronRise and as a passionate player competing in both rugby union and league, he has always been driven by ambition and discipline.
With the aspiration to become a professional athlete, Logan credits sport for teaching him resilience, hard work and focus – which has shaped his performance on the field and his entrepreneurial journey.
For a couple of years, Logan has dreamed of creating his own gym clothing brand and IronRise is a premium fitness apparel business designed to inspire confidence and performance.
Built on strong family values and supported every step of the way by his parents and older brothers, Logan has taken the bold step and hopes to inspire other young people to believe in their ideas no matter their age.
Speaking to the Chronicle & Echo, Logan’s mother Amanda Sothcott said: “He’s thought about this since starting secondary school and one evening he showed me a t-shirt he had designed out of the blue.
“The timing is right. He’s at school and the rugby team he is captain of is doing exceptionally well. His friends look up to him.”
Amanda explained the name of the brand is based on the concept of “rising iron in the gym” and aims to provide a casual athleisure look.
“It’s all about the oversized t-shirts and joggers,” said Amanda. “It’s comfortable but practical, and he met up with a distributor to choose sustainable and quality products that are made to last. It’s a premium range to target his audience.”
The first drop of items included oversized t-shirts, hoodies, tracksuit bottoms with different cuffs, women’s leggings and shorts, and a gym bag. A second drop will be released at around Easter time, with limited edition summer colours and items.
“He knuckled down and within four weeks he had samples printed, a website built and launched his products,” said Amanda. “Logan’s had the support of a local printing business called Ooh Baby Baby run by Michelle.”
Logan is currently a year 10 student at Northampton School for Boys and is captain of their rugby team. He began playing in Milton Keynes when he was just five years old and is hopeful about his future as a professional, playing for the Saints and England one day.
Amanda continued: “As parents, we are beyond proud. He knows what he wants to achieve and our family and friends have always said Logan was destined to go somewhere. From a young age he had that grit about him and didn't give up.
“This isn’t because we’ve pushed him, it’s off his own back. He’s invested his savings and any profit is being reinvested. He knows what he wants and isn’t afraid to go after it.”