The new Hobbycraft Towcester store, which opened on the 16th October 2025 and created 10 new jobs in the local community, has been transformed into a vibrant TV studio, so the locals in the area and the nation tuning in could enjoy creativity and community spirit, featuring live demos and meet-the-maker sessions with a stellar line-up of crafting talent:
- Sarah Payne, celebrity crafter, gives top tips on Wreath Making and beautiful advent calendars
- Lisa Horton (@lisahortoncrafts), award-winning crafter, demos the stunning 'A Year in Bloom' collection and provides handy tips and tricks
- Lou Withers (FB: R.U.Withers), mixed media specialist, showcases the Hobbycraft Shore & Marsh brand, acrylic paints and much more
- Kate Smith (@themakerykate) demonstrates the fabulous Cricut Maker™ 4 for digital-crafting fans
- Jodie Johnson (@jodie.craft) presents Minc Foiling by Heidi Swapp
- Ian Davies showcases a festive special with The Crafty Witches featuring an array of festive downloads, perfect for crafty projects
Hobbycraft TV selected Towcester as the first location in the UK for on-site filming as part of a national rollout designed to bring the new channel directly into local communities and inspire creativity across the country. The garden centre, which is an independent, family-run venue and much-loved local staple since 1989, provided the perfect backdrop for the day’s activity.
Launched in September 2025, Hobbycraft TV marks a new era of creativity, connection and learning for the UK’s growing crafting community. Broadcasting LIVE from 7.30am daily, the channel offers:
- Live, demonstration-led demos
- Step-by-step tutorials
- Expert advice from professional makers
- Hundreds of shoppable brands
- Presenters including Dean Wilson, Rebecca Edwards, Dan Bancroft and Dennice Robinson
Steven Hubbard, the Hobbycraft TV lead and Board Advisor, comments: “Whether you're an experienced crafter or just starting out, this channel makes it easy to learn new skills and access the materials you need, all in one place. We’re thrilled to bring our live filming experience to regional stores like Towcester so customers can see first-hand how the magic happens.”
Available in 16 million homes via Freeview Channel 97, the channel is also accessible online at www.hobbycraft.co.uk/TV and via YouTube (@Hobbycraft).