A lingerie shop is relaunching by holding a Bra Amnesty in Northamptonshire.
They want ladies to donate their old bras and help raise money for breast cancer charity Against Breast Cancer.
Lingerie boutique Sheer Delights hope to reach the 100-bra landmark on their first day as they relaunch their store at The Old Dairy Farm, in Main Street, Upper Stowe, on April 1.
Anyone who bins their bra at the store will earn five per cent off their next purchase.
Some bras will also be sent out to third world countries, while every tonne of bras collected will raise £700 for Against Breast Cancer.
The shop offers a professional fitting service with no appointment needed and will lay on nibbles and drinks to celebrate their return.
Becky Green, owner of Sheer Delights, said: "We wanted to do something that really captures the imagination of the community to officially relaunch Sheer Delights, and what better way than encouraging women to bin their old bra to raise money for charity.
"It's a really lovely way to get people engaged with charitable giving and something I'm sure many women will relate to.
"We can't wait to put them on our amnesty washing line to show the generosity of our customers and inspire more people to do the same.
"I'd urge anyone looking to spruce up their wardrobe to come to see us on our relaunch day on April 1 and help raise as much money as possible for Against Breast Cancer.
Sheer Delights recently changed ownership and has been "refitted to welcome in a new era."
For more information, follow Sheer Delights on Facebook and Twitter or go to www.sheerdelightslingerie.co.uk.