A top shopping street described as Northampton’s ‘hidden gem’ is currently sitting second in a bid to be crowned high street of the year.
A fortnight ago it was revealed St Giles Street in the town centre had been shortlisted in the cities category of the Great British High Street Competition.
Rankings published today, shows the street made up of largely independent shops, is currently in second place behind Bradford’s North Parade but ahead of Mill Road, Cambridge.
But with four weeks to go until voting closes, that could all change.
Winners in each of seven categories will get a share of a prize pot worth £80,000 which includes expert training from a Google training “taskforce” for one hundred of the town’s shops, bars and restaurants.
With the public vote making up 50 percent of the final decision, leader of Northampton Borough Council, Councillor Mary Markham, (Con,Park) has urged people to vote for St Giles.
She said: “We are delighted that St Giles Street has been recognised as one of the top three high streets in the City category and one of the best in the country.
“But to help us get over the line and be ranked Britain’s best, we need local people to get online and get voting.”
The Great British High Street Competition 2015 is run by the Department for Communities and Local Government (DCLG) and sponsored by Boots, Costa, Post Office, Marks and Spencer and Tesco.
To help generate more interest in the vote, the DCLG will be releasing rankings showing how the public vote is going over the course of the six-week voting period.
There are three Rankings Releases scheduled for today, October 29 and November 12.