A video by Northampton-based brewers Carlsberg has captured the moment shocked airline passengers saw their luggage replaced – by free beer.
The promotional stunt at London City Airport last week saw the baggage carousel laden with crates of the brew tagged with the invitation ‘Take Me, I’m Yours’.
As passengers waited to collect their suitcases, secret filming captured their shock at the giveaway.
The stunt was produced to celebrate the return of Carlsberg’s well-known advertising strapline “If Carlsberg did…”
Senior brand manager at the Northampton firm, Dharmesh Rana, said: “Waiting for your luggage when you get home from holiday is that defining moment when you know that your holiday is over, you go from the highs of being on holiday back to the reality of returning to work, that’s why we decided to cheer up returning holidaymakers with a crate of ice-cold Carlsberg.
“We hope our gift made the process of unpacking that little bit more bearable.”
The cases viral follows a series of “If Carlsberg did” stunts commissioned by the brand this year, including a beer dispensing poster and a drone delivery service - which the company arranged as a stunt with the Chronicle & Echo for April Fool’s Day.
The secret camera footage from last week shows initial disbelief as tired travellers straight off the flight watch the crates of beer emerge.
Once it became clear they were a gift from Carlsberg the fliers accepted them before sharing their delight on social media.
Instagram user ‘Garfla’ posted an image holding his crate of beer writing:
“If Carlsberg did Air Travel”, while @sarahthemachine, tweeted “London City Airport: home of a mythical baggage claim giving people free cases of Carlsberg! Many happy travellers!”.
The cases arrived on the baggage reclaim carousel of London City Airport at 6.24pm on Sunday, July 19, and were free for members of the public to collect.