University of Northampton students win work placements at major footwear brands

Second Year, University of Northampton Textiles for Fashion students have showcased their work to footwear industry experts from brands JuJu and William Lamb.
Second Year, University of Northampton Textiles for Fashion students have showcased their work to footwear industry experts from brands JuJu and William Lamb.
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Two University of Northampton students have won work placements at two major footwear brands after they successfully pitched their designs for a printed Wellington boots.

Second year textile students Gabrielle Taylor and Shanel Brown also received a cash prize of £100 each after they impressed industry experts from JuJu and William Lamb with their concepts for printed wellies suitable for Spring/Summer 2016.

Second year University of Northampton Textiles for Fashion students have showcased their work to footwear industry experts from brands JuJu and William Lamb.

Second year University of Northampton Textiles for Fashion students have showcased their work to footwear industry experts from brands JuJu and William Lamb.

Students Dakota Wrist and Madia Bostan were also awarded runner up cash prizes.

Paul Ablett of Rushton Ablett, who own the brands JuJu and William Lamb, said: “To succeed in the footwear industry today, graduates need to be able to look at their market and competitors, as well as being able to create stunning design concepts that work for the brand.

“Each student has shown great promise; lots of these design concepts wouldn’t be out of place in our business and are well on the way to being marketable.”

Jane Mills, senior lecturer in fashion at the university, said: “Industry collaborations such as this are hugely beneficial for students and they enable students to gain an insight into how the industry works.

“The project brief was set by industry and all students presented their final print designs by making a professional ‘pitch’ to the company’s MD. Working to both industry constraints and University deadlines are a great way of our students preparing themselves for graduate employment.”