Two-week TV campaign will encourage people living in Northamptonshire to become foster parents

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A TV and radio advertising campaign will be launched by Northamptonshire County Council next Monday to encourage more people to consider becoming a foster carer.

Northamptonshire County Council has joined up with eight other local authorities in the East Midlands for the campaign, which will cost £45,000.

The advert will appear on Anglia TV over a two-week period alongside a radio advert on Heart FM and Capital FM to raise awareness of fostering and increase the number of people applying to become a foster carer.

Northamptonshire County Council is contributing £5,800 towards the cost of the advert, which will centre around a family who have recently become foster carers to show how people can make a real difference to a child’s life by fostering.

Councillor Heather Smith, county council deputy leader and cabinet member for children’s services, said: “There are 4,000 children in the East Midlands who need a loving foster home, including around 600 in Northamptonshire. For a variety of reasons, these children need a stable, loving home, often for just a short time and sometimes for a longer period.

“Finding foster carers to offer them this lifeline can be very challenging, which is why we decided to run our first-ever TV advertising campaign.

“It will enable us to reach hundreds of thousands of potential foster carers across the region and we hope our message will encourage people to consider whether they have the skills and life experience we are looking for in our foster carers.”