Northampton Borough Council is planning to put up two large signs on the site of the former Greyfriars bus station to advertise the “development opportunity of the land”.
The seven metre wide signs, which will be 3.5 metres off the ground, will not be illuminated but will be place in a prominent part of the site.
The town’s former bus station was demolished in March and the site has now been completely cleared.
In July, council leader Mary Markham said the future development of the site “would not be rushed”.
The borough council said it would be “going out to market” to find a developer for the site.
A statement read: “A number of developers have already expressed an interest in the site, and now the council will be contacting major national property companies and advertising in specialist journals to capture further interest.
“Potential developers will need to show that they have considered the results of the public consultation into the future of the site that took place in August 2014 and proposals will also look to include some improved facilities for coaches.
“Initial responses will be considered later in the year and it is hoped that a developer will be secured early in 2016.”
Planning approval for the two new signs is expected to be granted at a meeting next Tuesday.