Sports marketing and event management undergraduates at the University of Northampton will be going stateside for an international conference.
Students will visit the University of South Florida in October to learn about the future of sport marketing and entertainment in the digital age.
They will have the chance to meet and network with sports teams and businesses from the Tampa and wider Florida area, such as ice hockey outfit Tampa Bay Lightning and broadcaster Fox Sports.
Alan Seymour, pictured, sports marketing management course leader at the university, said: “This is a fantastic opportunity for our students to experience an overseas conference in a country where sports marketing was pioneered and some of the biggest events are held.
“To network with professional sporting teams from North America will be a huge help and an inspiration as students look to get a foothold on the career ladder.”