Shoppers enjoying the art on Northampton town centre artists’ trail

Neill Friedman and Sheridan Whitehead Friedman with their daughter Talia and son Ethan
Neill Friedman and Sheridan Whitehead Friedman with their daughter Talia and son Ethan

Paintings, graphic art, photography and digital film are on show for shoppers in Northampton town centre this month – all part of an Artist’s Trail organised by the Northampton town centre Business Improvement District (BID).

Thirty local artists are displaying their work at 21 businesses in the town centre and shoppers are being invited to follow an Artist’s Trail map to navigate their way between cafes, boutiques, salons and shops.

The Trail, now in its third week, will continue until the end of August.

Neill Friedman owns Northampton Nutrition Centre in Gold Street Mews, and is one of the businesses taking part in the Artists Trail. Neill’s wife, Sheridan Whitehead Friedman, an artist, is also taking part in the trail and her work is on display in the Academy Coffee shop and Gold St Mews.

Neill said: “Feedback to the artists trail has been superb, with loyal customers enjoying the art while they shop and new people popping in to see us for the first time. Being part of this trail is fun, makes great business sense and it is a pleasure to bring art to a wider audience and to support the county’s artists.”

Jessica D’Aulerio, Chair of Northampton BID and owner of town centre print business Tangerine Red, said: “There is a phenomenal amount of art and beauty in Northampton that is undiscovered, much of it represented by local artists and photographers, so we are delighted to be organising this exciting Artist Trail.

“This is the perfect opportunity for existing as well as new visitors to come to our town centre to visit local businesses and soak up the atmosphere of art and beauty. A huge thank you to all artists and businesses taking part in this unique event, an ideal opportunity for shoppers to discover just how much our town centre has to offer.”

You can download the BID’s Artist Trail map by logging on to Or pick up a map at the Tourist Information Centre or one of the participating businesses.