Clean water is being provided to some of the world’s poorest countries thanks to the Aveda 2015 Earth Month campaign.
The aim is to empower local communities worldwide in ensuring access to clean water for everyone, everywhere.
Earth Month at Aveda is an annual fundraising campaign that relies on the ingenuity and generosity of Aveda beauty professionals, guests and corporate employees in more than 30 countries.
Last year, the Aveda global network pursued the goal by organising thousands of events to raise a total of $6 million for clean water.
All UK funds raised will be donated to WaterAid – the UK-based charity that provides clean water and sanitation to some of the world’s poorest communities – a charity partnership that Aveda has been championing for seven years.
In support of Earth Month, Aveda Seckingtons Hair Salon Team recently took part in a 24- hour bike ride - in their salon window.
It started on April 18 and all donations made by spectators will go towards the WaterAid charity.
The team are aiming to raise £4,000 for the charity by undertaking a test of endurance on a state of the art exercise bike.
Owner of Seckingtons, Johnny Seckington is keen to really get behind Aveda on the campaign and has set his sights high in the fundraising stakes.
Johnny is proud to be working with Aveda yet again to raise funds for such a worthy cause.
He said: “In the past we have climbed Ben Nevis and have taken part in a sky dive to raise money for WaterAid but this year we wanted to do something new and different, something that could involve the whole team.
“We have received so much support from all of our clients and local businesses in the community.
“We’ve set our targets high because we feel that clean water is a basic human right.”
A Just Giving donations website page has been set up and can be found at www.justgiving.com/seckingtons24hourbikeride.